first_imgPurplebricks said this week it’s turning over a new leaf as it launches funky new Team GB signboards, but at least one aspect of it start-up days remains; getting referred to the Advertising Standards Authority (ASA).A member of the public has complained to the watchdog that two of its online ads, which claimed that the hybrid agency sells properties for £8,000 more than the top five agent brands, and sells more homes more quickly than the top five brands, were misleading.The two complaints queried the accuracy of these claims and whether they could substantiated and verified, as the ASA code stipulates.It says: “Marketing communications that include a comparison with an identifiable competitor must not mislead, or be likely to mislead, the consumer about either the advertised product or the competing product.“They must objectively compare one or more material, relevant, verifiable and representative feature of those products, which may include price.”Removed claimsAfter being contacted by the ASA’s legal beagles, Purplebricks agreed to remove the claims and on that basis the matter was resolved informally rather than involving a full adjudication.During the late noughties Purplebricks made regular appearances on the ASA’s regular complaints lists on subjects including whether its LPE territories could be called ‘offices’ and, a regular favourite, whether its ‘fees saved’ claims could be substantiated.Of the seven times Purplebricks has made it to a full ASA adjudication between 2016 and 2018, complaints made about its ads were upheld fully or partly in six of the cases.Purplebricks advertising standards authority ASA March 24, 2021Nigel LewisOne commentjeremy clarke, Belvoir Christchurch Belvoir Christchurch 24th March 2021 at 9:24 amAfter being contacted by the ASA’s legal beagles, Purplebricks agreed to remove the claims and on that basis the matter was resolved informally rather than involving a full adjudicationWhat exactly does PB have to do to have a matter dealt with properly? Every time it is informally settled, what hold do they have over the ASA?Log in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Purplebricks reported for two ‘misleading’ competitor comparison ads previous nextRegulation & LawPurplebricks reported for two ‘misleading’ competitor comparison adsHybrid agency removes claims that it sold properties faster and for a higher average price than its top competitors.Nigel Lewis24th March 20211 Comment1,144 Viewslast_img read more