first_imgHome » News » Agencies & People » Hamptons International reveals first new look for 20 years previous nextAgencies & PeopleHamptons International reveals first new look for 20 yearsEstate agency says it wanted to look more contemporary and will be rolling out the new look from 7th December.Nigel Lewis23rd November 20201 Comment1,932 Views Countrywide-owned upmarket estate agency Hamptons International has this morning revealed a complete re-launch of its brand including a new logo and tagline, the first refresh the company has tackled for two decades.The new look is being rolled out across its 90 branches from 7th December onwards including its for sale/to let boards, website, social media and window cards.Hamptons International is the first major national estate agency to overhaul its image since Jackson-Stops took a radical new direction in 2017, and Hamptons new look will include both its UK and substantial operations.The refresh has been carried out by award-winning branding agency I-AM, which has also worked for Strutt & Parker, Keatons and Douglas & Gordon, and includes a new strapline; ‘The Home Experts’.“This is an exciting and pivotal moment in the life-span of Hamptons,” says Lesley Cairns, Managing Director at Hamptons.“Last year we celebrated our 150th birthday – it was a year of celebration, but also reflection and an opportunity to consider our impact over the next 150 years.“Contemporary in design, the new look reflects the business today while adhering to the core values that set us and our customers apart when we first opened our doors in 1869.“We’re thrilled with the results and so proud of our new clothes.”Pete Champion, I-AM’s Creative Strategy Director: “At I-AM we were inspired by the discovery of a truth to be told – a story of service provided daily by Hamptons that genuinely enriches lives, in a sector often negatively perceived.Read more about Hamptons.Hamptons rebrand I-AM Lesley Cairns Hamptons International November 23, 2020Nigel LewisOne commentJames Gibbs, Gibbs Gillespie Gibbs Gillespie 23rd November 2020 at 9:32 amI remember when they became Hamptons International and that was a great boost to them. Any brand needs a revamp every now and then but this new brand is not the way forward. It is a down market image and that is not the way to go.Log in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img read more