first_img Howard Lake | 1 August 2017 | News Tagged with: fundraising events Research / statistics virtual event Which events are growing?The fastest growing mass participation fundraising events in 2016 (source: Massive).Although Race for Life is a long way ahead of the World’s Biggest Coffee Morning in terms of income, CRUK’s events experienced a 7% drop in income, while Macmillan’s increased by 18%. Advertisement Cancer Research UK’s Race for Life is the most successful mass participation fundraising event in the UK. It raised £48 million last year, according to research by mass participation events specialists Massive.This is the fourth year that Race for Life has topped Massive‘s list of mass participation events.This year’s top five were:Race for Life (Cancer Research UK) – £48,000,000World’s Biggest Coffee Morning (Macmillan Cancer Support) – £29,500,000Walk the Walk (Moonwalk) – £8,000,000Brave the Shave (Macmillan Cancer Support) – £7,200,000Memory Walk (Alzheimer’s Society) – £6,600,000Between them the top 25 charities on the list raised more than £139 million from their mass participation fundraising events last year.The top 10 mass participation fundraising events by income – contact Massive for the full list of 25. Types of eventThe top 25 events do not exclusively involve physical challenge or endurance events. They included:bikewalkrunsocialvirtualgolfdressrun/walkother (Byte Night’s sleepout)The rise of virtual eventsThe research demonstrated the rapid rise and success of some virtual events. This new approach to mass participation events invites participants to join in at a time that suits them, usually over a period of several weeks, rather than travel to a particular location on a specific date.Participants track their progress online, aiming to reach a certain distance target or beat other participants or teams.Three virtual events made it into the top 25 list this year: the British Heart Foundation’s MyMarathonCancer Research UK’s Walk All Over CancerMacmillan Cancer Support’s Outrun.Those are significant achievements but Massive’s report confirms that these events are currently far from overtaking live mass participation events.Other charities outside the top 25 have launched virtual events involving cycling, walking, swimming and running. These include:UNHCR’s virtual marathonBrake’s virtual runChildren with Cancer UK’s Mr Men and Little Miss virtual run Three years growth in fundraising event incomeJohn Tasker, from Massive, said the amount raised from both charity owned and third-party sports fundraising events in the UK had risen during 2016. Indeed, this was the third year in a row in which fundraising income from events had grown. Furthermore, income had grown faster in 2016 than in 2015.He added: “While almost a third of the Top 25 events are more than 10 years old and account for 76% of the income, innovation continues to drive growth.“Ten of the events in the top 25 have been created since we started the survey in 2012 and although they account for only £25 million, their income is growing, while income for the older events fell last year.” CRUK’s Race for Life is most successful mass participation event The figures and ranking in the report are based on gross income reported for 2016 by the charities except for Moonwalk, Movember and Jeans for Genes where Massive made estimates.Cancer Research UK and Macmillan Cancer Support together ran 11 of the top 25 biggest events, accounting for just under 75% of the total income.[youtube][/youtube]center_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving. WATCH: MyMarathon – you decide the pace and you decide the place[youtube][/youtube] AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis51  353 total views,  3 views today  354 total views,  4 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis51last_img read more