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TV advertising – parents’ fears

first_imgThe New Zealand Herald July 4 2013Sixty per cent of parents of Kiwi preschoolers are concerned at the amount of TV advertising targeting their children, a study has found.This is despite strict rules which bar advertising during peak viewing times for preschoolers on free-to-air channels.The Otago University survey of 160 Dunedin parents found 96 per cent restrict their preschoolers’ TV viewing, and 60 per cent were concerned about their children watching advertising.Worries included fears that advertising encouraged materialism, pressured parents to buy products, promoted values at odds with family values and was unethical because young children could not distinguish fact from fiction.Study author Dr Leah Watkins said the research was the first in New Zealand to investigate TV marketing aimed at preschool-aged children.Overseas studies have shown that children as young as 3 can identify popular brands.http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10894658last_img read more

Busy stretch begins Saturday at Dodge City Raceway Park

first_imgBy Lonnie WheatleyDODGE CITY, Kan. – At long last, Dodge City Raceway Park fires back to life Saturday night, May 30.And in grand style it will be with the powerful NCRA Sprint Cars along with DCRP championship chase action for IMCA Modifieds, IMCA SportMods, IMCA Stock Cars and IMCA Hobby Stocks.Saturday’s green flag flies at 7:30 p.m.Clay Sellard and Michael Pepper will try to stay perfect in DCRP competition after both going two-for-two in the opening pair of events for IMCA Xtreme Motor Sports Modifieds and IMCA Sunoco Stock Cars, respectively.Jeremy Sigler and Jeff Kaup have split wins thus far in IMCA SportMod action. Matt O’Hair topped the most recent IMCA Sunoco Hobby Stock main event.Saturday’s tilt at DCRP, the first action since April 25 following a May 9 rainout, kicks off a run of six consecutive weekends of competition at the state-of-the-art 3/8-mile clay oval in southwest Kansas.General admission tickets to Saturday’s action are $20 for adults, with children 11 and under admit­ted free when accompanied by an adult. Pit admission is $30.last_img read more