It’s worth mentioning that the same report just two years ago projected digital’s share would expand at a slower rate and wouldn’t pass TV until 2018. It also estimated mobile ad spend would total $26.59 billion in 2015, which is $5 billion less than the $31.59 billion actually spent last year. So it’s not unreasonable to wonder how these figures will change as mobile media continues to proliferate and attract advertiser interest over the next four years. Mobile ad spending in the U.S. is projected to reach $43.6 billion this year, which is a 38 percent increase over last year. This, according to a recent eMarketer report that also suggests digital ad spend will overtake TV’s majority share in 2017. The message: Mobile-first isn’t just industry jargon anymore. Mobile now accounts for more than half of the total digital ad spend—nearly two-thirds, in fact (63.4 percent). What’s more, it will continue to be a growth catalyst, and by 2020 will account for about 70 percent of the total spend within digital, and 32.9 percent of the overall share—the same as TV. The report has less than favorable findings for print magazines. According to projections, magazines will account for 6.8 percent of the total share this year, and only 5.6 percent by 2020. Of course, digital will help offset some of this, but the players who will benefit most are few. Ad networks like Facebook, Google, Adblade and about a dozen others are certain to generate the most digital revenue, but there is presumably still meat on the bone for publishers with scale. Likewise, publishers who max out on every platform—print, digital (including mobile and video), social and events—and have brand collateral to leverage licensing opportunities, will presumably thrive.
WESTFORD, MA — Daniel W. Wentzell passed away Tuesday evening, April 16th after a brief illness. Dear son of the late Albert and Audrey (Gibson) Wentzell, he was seventy years of age.Born in Winchester, Dan was raised in Billerica, later moving to Wilmington, graduating from Wilmington High School with the Class of 1967. Shortly after high school he entered the United States Marines, where he served proudly during the Vietnam War.Upon his return home, he settled in Westford where he raised four children. He owned his own franchise route of Peppridge Farm Breads and travelled all throughout the New Enland area. After a decade he began working for Whole Foods where he remained for over thirty years in merchandising. He retired mid 2000.Dan was a rather quiet man, who pretty much stayed to himself. He shared wonderful times with his family, particularly watching his children play sports along with following all the Boston sports! Going to Rockport and Gloucester were always cherished trips and those to Wingaersheek Beach, where the water, long walks and sunshine, brought great enjoyment and sun burns!Over the last several years Dan has been enjoying the friendship of a group of Veterans. They would all enjoy friendly conversation, a game of cards or give a helping hand there where needed.Dan sadly was predeceased by his parents and siblings.He is lovingly survived by his children Christie Verville, her husband Richard of Winchendon, Michael Wentzell of Fitchburg, Scott Wentzell, his wife Grettelle of Watertown, Eric Wentzell, his wife Allison of Sudbury and their mother Anne Wentzell of Leominster. Cherished “Grandpa/Grandpy” of Nicholas Verville, Zachary, Kaia, Kamden, Lucy and Jackson Wentzell. Also dear companion of Linda Snaddon of Holliston. Funeral arrangements are under the direction of the Lynch-Cantillon Funeral Home, 263 Main Street, Woburn, MA 01801. Arrangements are presently incomplete and will be announced on Tuesday, April 23rd on www.lynch-cantillon.com.Daniel W. WentzellLike Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email email@example.com.Share this:TwitterFacebookLike this:Like Loading… RelatedOBITUARY: Paul L. D’Eon, 83In “Obituaries”OBITUARY: James Thayer Hastings, 84In “Obituaries”OBITUARY: William J. “Bill” Wolfe, 75In “Obituaries”