first_imgSource = e-Travel Blackboard: N.J Tourism companies have been urged to create new products and experience to allure domestic visitors, after domestic visitor night rose by as little as one percent in the December quarter 2010 compared to 2009. According to a National Visitor Survey compiled by Tourism Research Australia overnight expenditure also increased by only one percent. Tourism and Transport Forum chief executive John Lee said the industry needs to look at developing and improving products for domestic travel. “Investing in new tourism infrastructure, products and experiences can play a key role in addressing this issue,” Mr Lee said in an online statement. “It has the double benefit of giving Australians more reasons to holiday at home, but can also attract international visitors.” Mr Lee added that the industry particularly needs to look at its domestic option as the strong Aussie dollar allures travellers overseas. “We can’t compete on price, so we have to compete on quality and offer premium services,” he said. “The shift in focus to the supply side, as outlined in the National Long-Term Tourism Strategy, will not happen overnight but we need to have the right mechanisms in place to help that occur.”last_img